Tuesday, August 19, 2008

Honda is to launch a new hybrid model next year aimed at taking on Toyota's successful Prius. The company says it hopes that annual sales of the new vehicle will reach 200,000 globally.

The car marque says its goal is to make the new hybrid affordable to a new generation of car buyers. Although Honda US executive vice-president Dick Colliver denies the new car will attack any one brand, he added that it will be cheaper than Toyota's Prius.

Toyota is due to unveil a larger version of the popular Prius and its US general manager Bob Carter says the company is "not worried" at the prospect of an affordable Honda hybrid.

more on this story: link

posted by plazadecuba on 9:09 AM
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